You can’t deny that traffic is one of the most important components of e-commerce.
Without traffic you simply won’t generate any sales, so here are 5 powerful methods
used by 7-figure store owners you can implement right now.
You can’t deny that traffic is one of the most important components of e-commerce.
Without traffic you simply won’t generate any sales, so here are 5 powerful methods
used by 7-figure store owners you can implement right now.
Radix, the 3rd largest domain portfolio registry in the world, already announced that its new Top-Level Domain (nTLD) , which is .SITE has surpassed 1 million domains under their management. This milestone makes Radix the first nTLD portfolio registry to have two of its Top-Level Domains (TLDs), .ONLINE and .SITE, in the coveted “1 million club”.
With a Year-over-Year (YoY) growth rate of 111% in 2018, the .SITE domain has been among the top three fastest-growing nTLDs globally. It is also currently ranked as the 6th largest nTLD by domain registrations.
Facebook has become one of the best sources for cyber criminals to gain personal information on the Internet. Without realizing it, a user is giving out reams of data and in most circumstances they’re making it public.
Tips for Better Facebook Profiles
The dangers of social media aren’t just for your people, may adults have been duped into befriending someone they don’t know and exposing their personal information. Here’s how you can protect yourself.
With over a billion users worldwide, WhatsApp is proving to be a force to be reckoned with in the social media marketplace. This messaging app was released over eight years ago and developed by the Facebook team. Since then, it’s become the most popular messaging app.
You have just finished building your own website and you expect that visitors are automatically going to start coming in. Unfortunately, it doesn’t usually work that way.
But, the good thing is that you can do something about it.
There are many ways to drive traffic to your website, both online and offline. Some methods are free or pretty low cost, but require more of your time, and other strategies are fee based.
The first thing you need to do is figuring out what keywords people would use to find your site. Then, incorporating SEO, you should make the home page a little more “search engine friendly”. For example, creating a different title tag, and adding description and keyword meta tags. The main headline should show customer wanted benefits. The content itself could be changed to include the benefits of the products and include the keywords. By making these changes, you should see more organic, natural traffic to your site.
You can use fee based Pay-Per-Click (PPC) ads to buy traffic as well. For example you would create a Google AdWords or Bing Ads campaign, using the keywords you came up with earlier and create some paid ad campaigns. Buying banner ads on sites that relate to your products is another way. Just make sure the ad copy is compelling with a strong headline.
Another strategy is to find some online discussion groups, forums, or popular blogs related to health & fitness, weight loss or parenting etc. Contribute some “non-salesy” valuable information as answers to their member’s questions and make sure to put a link to your website as part of your signature (if they allow it).
Also submit some good informational articles to some of them that relate to your products. This is known as article marketing and can be free or very low cost. Examples of quality article marketing websites include EzineArticles and Hubpages.com
Heck, even prepare a press release for yourself and submit it to some of the free press release sites. These methods will introduce you as an “expert” and hopefully some of them will read your info, like it and contact you!
Here are top 3 proven press release sites which are free to use. By submitting your press release to these press release websites, you can be sure that press release will appear in Google News!
Offline, you could and should use direct response marketing, such as sales letters, postcard marketing, space ads, or any other form of direct mail to compel readers to check out your website. Again, the use of powerful headlines and customer benefit-oriented copy will almost make the reader to visit your website and purchase your product.
In a nutshell, there are many ways to get traffic, free and paid, online and offline. A combination of strategies is often the best way to get the highest quality traffic. With that said, I hope the tips described above will be useful to your current website marketing efforts!
Facebook advertising are all the rage right now, with more than 2 billion users active on Facebook and more than 92% of social marketers are using this platform to advertise their services. The main question is, are those people using this advertising platform in the correct way?
Not Even Close
Like other forms of digital marketing, the target for successful Facebook advertising is ever moving. Digital marketers are also humans and bound to make mistakes, let alone in an area so new and dynamic.
With this in mind, let’s take a quick look at the top 5 Facebook advertising mistakes that you could possibly commit and how you can avoid it in the future.
1) Don’t have Clear Ad Objective When Setting Up Campaign
When creating a Facebook Ad, the very first step is to establish your marketing objectives. With so many different options to choose from, how can you be sure you select the right one?
Ask yourself: What do you want the Facebook user to do?
Do you want them to learn about your brand?
Visit your website ?
Want your visitors to convert on an offer?
So which ad objective you need is really depending on what end-goal you want for your ad.
Think carefully before choosing your objective. Why? That’s because choosing the incorrect objective will not only waste your time but ultimately result in you spending money on something you didn’t really want.
Also, you always need to set only ONE objective for ONE campaign. In other words, you should not expect to see high engagement, high click rate, high reach and high conversions at the same time in one single campaign.
2) Selecting Wrong Placement for the Ads
By default, Facebook will pick “Automatic Placements (Recommended)” for the advertisers. But not many know that by selecting this option, you’re throwing money down the drain because advertisers do not know where their ads shall appear and which placement is the most effective to obtain the desired end results. Not forgetting, selecting this Automatic Placement option may eat up the advertisers’ budget very fast.
Based on our experiment, it’s recommended that you choose Facebook Feeds, Right Column and Audience Network for the best advertising results.
Please note that opting for these options will bring cheaper clicks but not necessarily higher conversion rates!
3) Targeting Audiences Either Too Broad or Too Narrow
When creating your ad, be sure to look at the audience size to see if you are targeting too many — or too few — people. To do so look at your potential reach.
If the ad is set to reach hundreds of thousands or even millions of people, ask yourself if there are realistically that many people out there who would be highly interested in purchasing your offer at that very moment. Is the answer NO? Then narrow down your audience by selecting additional demographics or interests.
On the flip side, you don’t want to cut down your audience so much that it is too small for Facebook to deliver your ad.
You will need to play around with your targeting to get the fit that is just right.
In the example below, the ideal potential reach size is between 120,000 to 500,000 people.
That’s the sweet spot we are looking for. Not too big and not too few.
4) Making Decisions Too Early
Once you have launched your Facebook Ads campaign, you need to allow at least 5 days for data accumulation first before performing any editing works on your campaign. The 5 days data is regarded as the minimum requirement to measure the performance of your ads accurately.
In most cases, advertisers are too eager to stop their ad campaigns too early (in less than 5 days) without investigating the actual reasons that cause the poor results. The downside of stopping early is that advertisers will not get enough people they require before they can measure the ads performance accurately.
Before pausing your ad campaign, do remember to research the interest of the audience, demographic, placement, cities, ad image and write-up, cost per conversion, cost per engagement to identify whether there are other things you can optimize before deciding to pause the campaign.
5) Ad Frequency
This is another important component that is overlooked by most advertisers when running their Facebook Ads campaign. If you Ad Frequency score is above 3, that means your audience will be seeing the same ads for 3 times at least.
If you ad campaign objective is to boost brand awareness, then ad frequency score of 3 is fine but this score does not reflects well if your ad objective is focusing on conversion rate.
This will render your ad campaign becoming less cost effective because you’re targeting the same people with the same advertising message, and expecting different results at the same time.
So make sure to check your Ad Frequency in your Facebook Analytics data regularly!
If you want to build a successful blog, the most important thing is to create a content that your audience are very keen on, or blog posts that offers valuable information. According to HubSpot, 47% consumers read 3 to 5 blog posts before getting warmed up in the buying process. As you can see, writing blog posts for your target audience that spark interest is the key to generating more conversions and sales. So, how do we come up with such interesting blog ideas? This can be done by performing market research on the target audience properly and get to know their current interests and what type of content they’re consuming the most.
There’s no better place than Facebook to begin that research. Here’s why.
What is Facebook Audience Insights:
Facebook is the best platform to perform market research. With over 1.4 billion daily active users, it’s guaranteed you can find your target customers on this massive social networking platform. Not only that, but you can also learn a lot about your target audience through Facebook, thanks to Facebook Audience Insights, a tool that provides businesses with information related to their audience to create more targeted content. Audience Insights allows you to explore the entire user base of Facebook to filter and carefully identify your target audience based on their interests, likes, age, education, job, location, income, and much more.
There is no doubt that Facebook is the best platform to perform market research with over 1.4 billion daily active users, it’s almost guaranteed you can find target customers on this massive social networking platform. In addition, you can learn a lot about your target audience through Facebook, all thanks to Facebook Audience Insights which is a great tool that offer businesses with information related to the targeted audience. With this tool, you can create a focused, targeted content since Audience Insights allows us to explore the entire user base of Facebook to filter and carefully identify your target audience based on age, gender, education, interests, job, location, income, likes and much more.
Step 1: Identify Your Target Audience
First you need to identify your target audience to create more targeted blog posts. You can start the process by establish a buyer persona, a detailed profile of the ideal customer you want to target through your content. Next, based on your buyer persona, you can narrow your search in Audience Insights using the right filters.
For instance, if your ideal customer is a woman who’s planning a wedding, then you can use the Relationship Status filter in Audience Insights to search the target audience based on how long that person has been married. Of course, this is not the best way to find the right information about your audience since you’ll still be guessing your customer interests and demographics through that process. Hence, it is vital to grow an email marketing list to collect leads, or you can install a Facebook Pixel on your website first. We’ll get into that in the next step.
Step 2: Create a Custom Audience
Facebook recommends that you use your email list to create a custom audience. By using this method, you can analyse an audience who has already shown interest in your business.
To perform this, you just need to download your email list as a CSV file and upload it to Audience Insights. Once you upload your email list, Facebook will compare the emails with its user base to locate the Facebook profiles of your leads to create a custom audience. Another method to create a custom audience is by using a Facebook Pixel.
This is a conversion tracking tool that you can integrate on your website to track your visitors. Next, you can generate a custom audience using the data gathered from your website visitors.
As you can imagine, using a Facebook Pixel takes a while to gather data. Therefore, the most effective way to create a custom audience is by using your email list.
Step 3: Gather Insights
Once you’ve created a custom audience, you can start analysing the audience through Audience Insights. Go to Audience Insights and choose your new custom audience from the Custom Audience tab on the left-hand side panel.
You can narrow the results using the various advanced filters. For instance, you can narrow your audience based on interests like people who are interested in dating or weddings. Next, you can enhance the search further based on job titles and lifestyle as well. Let’s imagine that you own a business promoting wedding catering services and you’re targeting women aged 24 and above who became engaged recently and are interested in weddings.
Once you’ve applied all the necessary filters, you may click on the “Page Likes” tab to view what type of pages your target audience most recently liked.
In this example, your audience seems to be big fans of the SILKYGIRL website, which specializes in Cosmetics.
We now know that your target audience is interested in beauty & cosmetics stuff, so that would be a good topic category for your blog posts.
Step 4: Find the Right Topics
The next step is to craft a blog post title using the topic you’ve discovered through Facebook Insights. You can do this using Quora, a platform filled with questions posted by many different types of people. On Quora, search for your topic. Following the same example, let’s search for “cosmetics”.
Sample search results returned from Quora regarding cosmetics:
As you can see in the results, people are interested in skincare and anti-aging. You can use these questions to craft an effective blog post title like “5 Hottest Anti-Aging Moisturizer Brands for Ladies in 2019”.
Step 5: Test Your Titles
Blog post title optimization is very important in the sense that it helps to determine how much traffic you can attract to your blog. First impression counts! Because people will read and determine whether your title is deemed attractive enough to visit your blog.
You may consider using CoSchedule Headline Analyzer to test and analyse your blog post titles for effectiveness and Search Engine Optimization (SEO).
To improve its effectiveness, you can try changing the words of your title and add power words. The tool will also show you how your title will appear in the Google search results as well.
There you have it! All the reasons to add Facebook Insights as one of your main blogging arsenals. Now you can start creating effective blog posts that your target audience will definitely be interested in. One last tip: Once you have identified the right topics to create targeted posts, remember to research for the right keywords to use in your blog posts and titles.
According to Statista, it has been reported that Facebook has over 2 billion users, and over a billion of them visit it every day – sometimes multiple times a day. Fact is Facebook has become a norm in everyday’s life. Within the last couple of years, choosing not to be on Facebook has become an eccentricity.
For business companies, the large audience pool in Facebook is what makes it a great marketing tool that allows these big companies to reach out to their targeted audience instantly and driving more traffic to their website and thus increasing sales conversions at the same time.
If you aren’t on Facebook already, you’re missing out a great opportunity here. So, what are you waiting for? Here are the four main steps you should take on how to use the Facebook to promote your website today!
Creating a Facebook page for your brand is the very first thing you need accomplish. Your Facebook page is the first thing people actively looking for you on Facebook will see. Make full use of your Facebook Page by inserting a link to your website which will help to promote your brand.
To create a page, click on Create a Page on the Facebook Business Site
Choose the appropriate category from the options provided.
And start filling in your information.
Visual appeal is what meets the eye. So make sure you find a good cover photo to include on your Fan Page as well. While adding your website link on your page is a good start, it’s not enough to drive new traffic to your website. First, people have to find your Page.
Once you have created your fan page, you cannot expect traffic to start flowing in and hoping people will navigate to your Facebook Page on their own. You still need to promote it with your own efforts. While this may seems backwards to focus efforts on promoting your Facebook page when your ultimate goal is utilizing Facebook as a tool to promote your website, you won’t get any traction on Facebook until people start following you there. To boost your marketing effort, you can place your Page link on your website and in emails you send to customers. For example, you can order bright, colourful stickers to put up in your store encouraging people to follow you on Facebook and include a mention of your Page on any advertising materials that you create. The people most likely to follow you are those you already have a relationship with, and their interest in your Facebook page is crucial for it to accomplish anything.
People love engaging contents. To gain the attention of your subscribers or followers, you have to give them something to keep them interested in your Page and brand. So start sharing your content on the website. For example, you can link to blog posts, funny videos, podcasts, or anything else you’re creating that’s of value to your followers. People also love sales & discounts! So you may want to share any promotion, discount coupon or deals that will catch the attention of your potential customers – and make sure link it back to your website.
Besides posting engaging contents, you can also consider making your posts interactive. Ask questions that will encourage your followers to use their thinking cap to answer your questions, or make use of Facebook’s voting features. In essence, you do not want your page to just be about pushing your own content, you want it to be a space to interact directly with your followers.
While it’s tempting to take this opportunity to share your own content and link back to your website, don’t make that all you share. Look for opportunities to share other relevant content or post updates about things your followers will be interested that aren’t about your brand. For example, your fan page is all about facial make-up. You may want to post articles found in popular cosmetics pages like SilkyGirl or ladies swimwear Aerie
If you wish to expand your reach to more new people who are not aware of your brand, then you’ll need to consider investing in Facebook Advertising or also known as Facebook Ads.
Do you think creating Facebook Ads is tough? Fret not. It’s so easy. One of the best things about advertising on Facebook is that it has a large pool of audience with various interests, age, gender, relationship status – just about everything. Based on this demographic & interests data, we can use “targeting” to target your ads to the people most likely to be interested in your products or services.
While Facebook ads are a good way to promote your products, it is also a great tool to build brand awareness, especially for those start-ups or new small companies which have not been established yet in their respective fields. In this case, you can take advantage of this opportunity to generate interest in your brand and start building a relationship with new prospects.
Many people see Facebook as a marketing tool but you also need to promote useful content on your page for your audience instead of just focusing on pushing out information related on what you’re selling. Another thing you need to take note is Facebook Analytics. Similar to other type of marketing or advertising campaigns, you’ll gained better insights if you can pay close attention to “what works and what’s not” and then refine your efforts accordingly. By referring to the Analytics data obtained from your active ads, you can get maximum results from your effort if you pay close attention to the data.
Overall, Facebook is a very powerful tool for promoting your website. It allows you to interact directly with people in your target audience and gain knowledge on who they are and what they respond to. Based on this interaction data, you will have a clearer picture on how to design effective marketing campaigns which is tightly focused and customer oriented. With this, we hope this will help you build relationships with prospects who will become your long-term customers.
In the previous article here, we have highlighted the reasons why people implemented chat bots on their websites and how businesses have benefited from using them. In this article, we shall place the spotlight on 3 real-world chatbots use across various industries and how they help to reaping value for their parent companies. From streamlined operations to improved customer engagement, the following case study examples are worth your time to read if you’ve ever considered leveraging chatbot technology for your business.
For each example below, we shall break it down to company description, chatbot design & purpose, value proposition (tangible business results) and key takeaways to consider when thinking how to apply the technology to your own company or business.
Company description: A leading Malaysian web hosting company which has been established since year 2003. Affordable hosting plans coupled with superb after-sales support have seen the company constantly ranked among the top 3 web hosting companies in Malaysia.
The newly updated ServerFreak website have incorporated live chatbot on their main website at www.serverfreak.com . Visitors or clients can post their sales/technical questions live and the chatbot will provide immediate and relevant answer.
The chatbots can also navigate potential clients or visitors to different hosting plans based on their hosting requirement.
The chatbot can handle multiple requests at one time and their backend staff can also take over the chat session depending on the type of question being asked as seen from the screenshot below. The chatbot is also linked to their Facebook fan page so anyone who is online in Facebook can drop their messages through Facebook messenger.
Time saving. Chatbots offer direct response to the visitors while saving the time for their staff to handle more important request. Once a question is posted, the bots can give generic response and at the same time the staff has the option to answer or pass it to other relevant department to answer the visitor’s request. Instead of opening support ticket and expecting a delayed response for the ticket reply, the visitors can now enjoy immediate response either through the bot or real-time human response.
Boost sales revenue. Not many competitors offer chat bot live support on their main website. The use of chat bots have boosted ServerFreak’s annual sales revenue by up to 25%, with majority of the new clients migrating from their competitor over to ServerFreak. Speedy response coupled with excellent technical support is what attracts them to move over to ServerFreak.
We’re expecting most, if not all hosting companies in Malaysia to leverage the use of chatbots on their websites. Hosting companies may consider using chatbots to perform the following tasks:
Company Description: H&M is a well-known fashion company in the world and have a massive appeal especially among the youths who wish to update their own wardrobe and stay tuned to new trends.
How chatbots being used?
The chatbots implemented by H&M is designed to guide their mobile visitors to navigate their search through outfit possibilities and guide you to the online store areas that align with your purchase desires.
The H&M chatbots rely on the following information and act accordingly based on the visitor’s input.
H&M’s outstanding sales performance in the past 12 months together with its recent announcement to launch an eCommerce presence in India, Saudi Arabia, United Arab Emirates and Kuwait, along with the launch of Afound Digital Marketplace in Stockholm Sweden, appear to signify positive results for its chatbot implementation (though direct correlations are unavailable on its website).
Source: H&M Full Year Report
Times are changing. Businesses are taking advantage of new technology to engage younger audiences with their products and services.
H&M are adopting chatbot technology as part of their “mobile-centric” approach to reaching consumers, particularly youths who uses social media daily and 80% of that time spent is via mobile phone. We can see more and more retailers will be experimenting with chatbots on their online store in the near future.
Company Description: Domino’s Pizza is a popular worldwide brand for pizza delivery service. This American restaurant chain is also famous in Malaysia and other international markets. This company aims to become the best pizza delivery company in the world.
How chatbots being used?
“DOM the pizzabot” is designed by the company to serve their customers. DOM the pizzabot is a Facebook Messenger bot and all the users need to do is to type “PIZZA” and send it to DOM via Messenger. DOM will then list orders within seconds from the full menu available. The customer proceeds to choose from the menu or make a custom pizza. DOM the pizzabot will guide them through the list of possible options and offer suggestions.
Apart from placing orders based on DOM’s suggestions, users can also place their orders through Easy Order for faster order processing the next time they use the chatbot, and they can click on a link sent by Dom to track their orders.
In order to capitalize on Facebook Messenger’s massive 1 billion active users, Domino’s Pizza introduced this chatbot ahead of the Super Bowl event back in 2017. The marketing lead of the company, Nick Dutch admitted the use of chatbots as their company’s PR tool during a Marketing Week interview:
A successful goal of this kind of platform will be to make our current customers’ lives easier, which doesn’t necessarily translate to a huge surge in sales but an improvement in experience and as a result sentiment towards the brand, which is a longer-term benefit.
Big companies constantly keep themselves updated of the latest technology in order to improve their marketing and sales campaigns. Domino’s Pizza is taking advantage of all channels, including smart devices. In this way, whether consumers are using Messenger or watching their smart TVs, this company’s products will remain accessible to their consumers. Smart move by Domino’s Pizza!
Based on the 3 case studies above, there is no doubt that the use of chatbots is getting more popular nowadays as the technology develops. The bots or AI can be trained to offer customers with an intelligent and responsive conversation. Another added advantage of using chatbots is the reduced risk of imperfect service caused by moody employee as such employees will be replaced by the stable and high quality customer care provided by chatbots. However, such substitution is not yet feasible today due to the fact that Bot AI is not 100% developed perfectly enough to replace human interaction. This means if your customers’ questions fall outside of the bot’s parameters, the chatbots won’t be able to help. So, more test and trials are required to fix this issue before we can have a top quality chatbot with the highest degree of automation that delivers inch perfect human-like response.
Hopefully once that issue is resolved in the future, we shall see the actual realization of “Skynet” as often seen in the blockbuster Terminator films.