Category Archives: Main Page

WordPress.com or WordPress.org?

If you are a beginner, you may be confused the difference between WordPress.com and WordPress.org.

Which one should you choose when creating your own website?

Both have the same name and are based on the same piece of software.

However …

There are also distinct differences between these two platforms. So picking the wrong one will have serious consequences for your site and its future. In order to help you making the right decision, we will take a detailed look at WordPress.org vs WordPress.com and the difference between each platform individually.

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WordPress Vs Joomla Vs Drupal

In this article, I’ll be comparing 3 of the most popular CMS platforms available on the Internet today:
WordPress vs Joomla Vs Drupal. Before that, let’s dive into the history of how Internet changes everything especially in the e-commerce landscape.

For the past 20 years, the Internet has evolved tremendously. Looking back, the internet has changed marketing, the way businesses sell, and the way people buy stuffs in a big way, and still continuing to do so today. Internet and technological advancement over the years have also contributed to the rise of many brand new internet start-ups and successful businesses online.

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How to Use Facebook to Market Your Website?

According to Statista, it has been reported that Facebook has over 2 billion users, and over a billion of them visit it every day – sometimes multiple times a day. Fact is Facebook has become a norm in everyday’s life. Within the last couple of years, choosing not to be on Facebook has become an eccentricity.

For business companies, the large audience pool in Facebook is what makes it a great marketing tool that allows these big companies to reach out to their targeted audience instantly and driving more traffic to their website and thus increasing sales conversions at the same time.

If you aren’t on Facebook already, you’re missing out a great opportunity here. So, what are you waiting for? Here are the four main steps you should take on how to use the Facebook to promote your website today!

 

Step One:  Create Facebook Page for Your Brand

Creating a Facebook page for your brand is the very first thing you need accomplish. Your Facebook page is the first thing people actively looking for you on Facebook will see. Make full use of your Facebook Page by inserting a link to your website which will help to promote your brand.

To create a page, click on Create a Page on the Facebook Business Site

Choose the appropriate category from the options provided.

And start filling in your information.

Visual appeal is what meets the eye. So make sure you find a good cover photo to include on your Fan Page as well. While adding your website link on your page is a good start, it’s not enough to drive new traffic to your website.  First, people have to find your Page.

 

Step 2: Promote Your Page Clients and Followers

Once you have created your fan page, you cannot expect traffic to start flowing in and hoping people will navigate to your Facebook Page on their own. You still need to promote it with your own efforts. While this may seems backwards to focus efforts on promoting your Facebook page when your ultimate goal is utilizing Facebook as a tool to promote your website, you won’t get any traction on Facebook until people start following you there. To boost your marketing effort, you can place your Page link on your website and in emails you send to customers. For example, you can order bright, colourful stickers to put up in your store encouraging people to follow you on Facebook and include a mention of your Page on any advertising materials that you create. The people most likely to follow you are those you already have a relationship with, and their interest in your Facebook page is crucial for it to accomplish anything.

 

Step 3: Share Your Content on Facebook

People love engaging contents. To gain the attention of your subscribers or followers, you have to give them something to keep them interested in your Page and brand. So start sharing your content on the website. For example, you can link to blog posts, funny videos, podcasts, or anything else you’re creating that’s of value to your followers. People also love sales & discounts! So you may want to share any promotion, discount coupon or deals that will catch the attention of your potential customers – and make sure link it back to your website.

 

Besides posting engaging contents, you can also consider making your posts interactive. Ask questions that will encourage your followers to use their thinking cap to answer your questions, or make use of Facebook’s voting features.  In essence, you do not want your page to just be about pushing your own content, you want it to be a space to interact directly with your followers.

 

While it’s tempting to take this opportunity to share your own content and link back to your website, don’t make that all you share. Look for opportunities to share other relevant content or post updates about things your followers will be interested that aren’t about your brand. For example, your fan page is all about facial make-up. You may want to post articles found in popular cosmetics pages like SilkyGirl or ladies swimwear Aerie

 

Step 3: The Use of Paid Advertising

If you wish to expand your reach to more new people who are not aware of your brand, then you’ll need to consider investing in Facebook Advertising or also known as Facebook Ads.

Do you think creating Facebook Ads is tough? Fret not. It’s so easy. One of the best things about advertising on Facebook is that it has a large pool of audience with various interests, age, gender, relationship status – just about everything. Based on this demographic & interests data, we can use “targeting” to target your ads to the people most likely to be interested in your products or services.

While Facebook ads are a good way to promote your products, it is also a great tool to build brand awareness, especially for those start-ups or new small companies which have not been established yet in their respective fields.  In this case, you can take advantage of this opportunity to generate interest in your brand and start building a relationship with new prospects.

Many people see Facebook as a marketing tool but you also need to promote useful content on your page for your audience instead of just focusing on pushing out information related on what you’re selling. Another thing you need to take note is Facebook Analytics. Similar to other type of marketing or advertising campaigns, you’ll gained better insights if you can pay close attention to “what works and what’s not” and then refine your efforts accordingly. By referring to the Analytics data obtained from your active ads, you can get maximum results from your effort if you pay close attention to the data.

 

Conclusion:

Overall, Facebook is a very powerful tool for promoting your website. It allows you to interact directly with people in your target audience and gain knowledge on who they are and what they respond to. Based on this interaction data, you will have a clearer picture on how to design effective marketing campaigns which is tightly focused and customer oriented. With this, we hope this will help you build relationships with prospects who will become your long-term customers.

Top 6 WordPress Plugins to Monetize Your Blog

Since you already have a blog, you can use content marketing to attract people to your main site. But if all you have is a solid blog that people like to read, how can you turn that website traffic and interested audience into a real stream of revenue? Well, the answer is to start building a loyal audience and convert your loyal blog audience – using the help of WordPress plugins.

It’s generally known that setting up your own online business and monetizing your blog will give you the freedom to live your life on your own terms.  This sounds very appealing however knowing just how to get started can be a huge challenge.

Investing on the right plugins is essential for your business especially when it comes to saving your time and maximizing your blog revenue at the same time. Therefore, let’s review the 6 best WordPress plugins that will help you to monetize your blog efficiently and make your venture a success!

 

Woocommerce Plugin

One of the best monetization methods is to sell products on your own blog which allows you to have 100% control over the products you sell and the revenue you generate.

WooCommerce is the best plugin available for WordPress if you’re looking to create an online storefront that helps you to sell your products with ease.

Woocommerce is packed with built-in features that allow you to manage your online store with ease including shipping options, payment processing, inventory management, and more. If you need more advanced features added to your online store, you can do that easily with several extensions. In addition, WooCommerce is the most popular eCommerce platform on the web, so you can search for supported themes and complementary tools easily in order to build a powerful eCommerce store.

 

OptinMonster

Do you wish to convert your website visitors into email subscribers and customers? Looking to improve conversions on your blog?

OptinMonster is the best customer acquisition and lead generation tool that enable you to construct and perform A/B test on captivating lead capture forms without a developer. It works for any type of business, so you can use it no matter how you decide to monetize your blog.

You can create visually stunning optin forms including lightbox popups, floating bars, sidebar forms, etc by leveraging OptinMonster’s powerful builder and high-converting templates. In addition, you can also convert abandoning visitors into subscribers and customers by prompting them with a targeted campaign at the precise moment they’re about to leave – all by using its Exit Intent Technology.

OptinMonster offers flexibility – you can use it on any website, whether it’s WordPress, Drupal, Joomla or even a static HTML website. To connect optin forms on your WordPress site, you can install the free OptinMonster WordPress plugin and easily publish them anywhere on your site.

 

AdRotate

Advertising is often the first thing that comes to mind when it comes to making money with your blog. Monetizing your existing blog content is the best way to get started.

You may consider include AdRotate on your blog in order to manage and serve ads on your WordPress site. To date, AdRotate supports popular advertising networks like Google AdSense, Chitika, Doubleclick, JuiceAds and many more similar ad servers.

The basic version of AdRotate is available for free to download from the WordPress.org plugin repository. If you need more advanced such as live ad previews, mobile device detection, geotargeting, and many more – you may consider upgrading from the free version to the premium version. This plugin is user-friendly and features an intuitive dashboard interface where you can review how well your ads are performing at a glance with daily, monthly, and yearly stats. In addition, you get to keep 100% of ad revenue instead of just a percentage because this plugin allows you to sell ad space directly to advertisers without engaging an agent or third party.

 

Easy Digital Downloads

Besides selling advertising space, selling digital products is another great way to create a steady stream of income from your blog.  Installing Easy Digital Downloads plugin on your WordPress blog is a great way to monetize your site – by creating a storefront to sell digital products only.

Right now you might be wondering, why not use WooCommerce to create a digital storefront instead of Easy Digital Downloads?

The answer is WooCommerce comes with lots of unnecessary options such as shipping and inventory managements that you’ll never need for your digital storefront, hence Easy Digital Downloads plugin is a better option since it offers a lighter weight plugin that focus more features specific to digital products.

Just like Woocommerce, the Easy Digital Downloads community is also huge, thus many useful add-on plugins are easily available and supported by developers which really helps to enhance the overall features of your digital store.

 

WPForms

If you want to create simple order forms easily without having to hire a developer, you may consider installing WPForms on your blog. This is a “Drag-and-Drop” WordPress forms builder plugin specially designed to connect your form with payment processors such as PayPal and Stripe, so you can sell goods and services and collect payments right from your WordPress website. Besides payment processors, WPForms also allows you to integrate your form with your favourite email marketing service providers and other online services.

 

With its easy-to-use “drag-and-drop” plugin feature, you can create any type of forms easily such as contact forms, survey forms, order forms, newsletter signup forms, donation forms, and many more right from your WordPress dashboard.

 

The free version of WPForms or Lite version comprises almost all the features you need to create a basic WordPress form. Similar to AdRotate and OptinMonster, this lite version is available for free download in the official WordPress plugins directory. You may consider purchasing the pro version if you require more advanced feature such as payment processing.

 

Thirsty Affiliates

Another great monetization method is through affiliate marketing. The main benefit of affiliate marketing is that you don’t have to create a product to make a passive income which is probably why it is the easiest way to monetize your blog. To get started, you may join several popular affiliate programs such as Clickbank (digital products) or Amazon (physical products) and promote their products on your blog. You will generate a sales commission whenever your website visitor or subscriber makes a purchase through your affiliate link.

With ThirstyAffiliates plugin, you can add and manage your affiliate links easily. By using this plugin, you can insert links into posts, cloak links, auto-insert links, and see how many clicks each affiliate link is receiving.

Just like other plugins mentioned previously, the Thirsty Affiliates plugin is free to download from WordPress.org plugin repository and you may consider purchasing the premium addons individually if you require more enhanced features.

 

Final Thoughts on Blog Monetization

With the advent of WordPress platform, blog monetization can now be done easily even for a novice. Not only is WordPress powerful enough to handle a fully functioning online store, but it’s an easy and affordable option that can be customized to suit any of your e-commerce needs. However, it’s essential to install the right plugins for your site, or else you’ll find yourself wasting too much time on managing the details.

The plugins listed above have all the features you need to monetize your blog and maximize your revenue. Today, many web hosting companies including ServerFreak are offering special hosting package for self-hosted WordPress blogs. With your own self-hosted blog, you can start creating your own online store and monetize it today by using the plugins listed in this article.  So, what are you waiting for?

Click here now to secure your WordPress hosting package today!