Tag Archives: email marketing

5 Awesome Traffic Sources You Can Use for Your Ecommerce Store

You can’t deny that traffic is one of the most important components of e-commerce.

Without traffic you simply won’t generate any sales, so here are 5 powerful methods
used by 7-figure store owners you can implement right now.

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Improve Your Blog with FB Audience Insights

If you want to build a successful blog, the most important thing is to create a content that your audience are very keen on, or blog posts that offers valuable information.  According to HubSpot, 47% consumers read 3 to 5 blog posts before getting warmed up in the buying process. As you can see, writing blog posts for your target audience that spark interest is the key to generating more conversions and sales.    So, how do we come up with such interesting blog ideas? This can be done by performing market research on the target audience properly and get to know their current interests and what type of content they’re consuming the most.

There’s no better place than Facebook to begin that research. Here’s why.

 

What is Facebook Audience Insights:

Facebook is the best platform to perform market research. With over 1.4 billion daily active users, it’s guaranteed you can find your target customers on this massive social networking platform. Not only that, but you can also learn a lot about your target audience through Facebook, thanks to Facebook Audience Insights, a tool that provides businesses with information related to their audience to create more targeted content. Audience Insights allows you to explore the entire user base of Facebook to filter and carefully identify your target audience based on their interests, likes, age, education, job, location, income, and much more.

 

There is no doubt that Facebook is the best platform to perform market research with over 1.4 billion daily active users, it’s almost guaranteed you can find target customers on this massive social networking platform. In addition, you can learn a lot about your target audience through Facebook, all thanks to Facebook Audience Insights which is a great tool that offer businesses with information related to the targeted audience. With this tool, you can create a focused, targeted content since Audience Insights allows us to explore the entire user base of Facebook to filter and carefully identify your target audience based on age, gender, education, interests, job, location, income, likes and much more.

 

Step 1: Identify Your Target Audience

First you need to identify your target audience to create more targeted blog posts.  You can start the process by establish a buyer persona, a detailed profile of the ideal customer you want to target through your content. Next, based on your buyer persona, you can narrow your search in Audience Insights using the right filters.

 

For instance, if your ideal customer is a woman who’s planning a wedding, then you can use the Relationship Status filter in Audience Insights to search the target audience based on how long that person has been married. Of course, this is not the best way to find the right information about your audience since you’ll still be guessing your customer interests and demographics through that process. Hence, it is vital to grow an email marketing list to collect leads, or you can install a Facebook Pixel on your website first.  We’ll get into that in the next step.

 

Step 2: Create a Custom Audience

Facebook recommends that you use your email list to create a custom audience. By using this method, you can analyse an audience who has already shown interest in your business.

To perform this, you just need to download your email list as a CSV file and upload it to Audience Insights.  Once you upload your email list, Facebook will compare the emails with its user base to locate the Facebook profiles of your leads to create a custom audience. Another method to create a custom audience is by using a Facebook Pixel.

This is a conversion tracking tool that you can integrate on your website to track your visitors. Next, you can generate a custom audience using the data gathered from your website visitors.

As you can imagine, using a Facebook Pixel takes a while to gather data. Therefore, the most effective way to create a custom audience is by using your email list.

 

Step 3: Gather Insights

Once you’ve created a custom audience, you can start analysing the audience through Audience Insights. Go to Audience Insights and choose your new custom audience from the Custom Audience tab on the left-hand side panel.

You can narrow the results using the various advanced filters. For instance, you can narrow your audience based on interests like people who are interested in dating or weddings.   Next, you can enhance the search further based on job titles and lifestyle as well.  Let’s imagine that you own a business promoting wedding catering services and you’re targeting women aged 24 and above who became engaged recently and are interested in weddings.

Once you’ve applied all the necessary filters, you may click on the “Page Likes” tab to view what type of pages your target audience most recently liked.

In this example, your audience seems to be big fans of the SILKYGIRL website, which specializes in Cosmetics.

We now know that your target audience is interested in beauty & cosmetics stuff, so that would be a good topic category for your blog posts.

 

 

Step 4: Find the Right Topics

The next step is to craft a blog post title using the topic you’ve discovered through Facebook Insights. You can do this using Quora, a platform filled with questions posted by many different types of people. On Quora, search for your topic. Following the same example, let’s search for “cosmetics”.

Sample search results returned from Quora regarding cosmetics:

As you can see in the results, people are interested in skincare and anti-aging.  You can use these questions to craft an effective blog post title like “5 Hottest Anti-Aging Moisturizer Brands for Ladies in 2019”.

 

Step 5: Test Your Titles

Blog post title optimization is very important in the sense that it helps to determine how much traffic you can attract to your blog.  First impression counts! Because people will read and determine whether your title is deemed attractive enough to visit your blog.

You may consider using CoSchedule Headline Analyzer to test and analyse your blog post titles for effectiveness and Search Engine Optimization (SEO).

To improve its effectiveness, you can try changing the words of your title and add power words. The tool will also show you how your title will appear in the Google search results as well.

There you have it! All the reasons to add Facebook Insights as one of your main blogging arsenals. Now you can start creating effective blog posts that your target audience will definitely be interested in. One last tip: Once you have identified the right topics to create targeted posts, remember to research for the right keywords to use in your blog posts and titles.

The Innards Of An Effective Email Marketing Message

In terms of their success as effective marketing tools, the composition of email messages is more important than ever. With the mountain of email that’s launched into cyberspace these days, it’s becoming increasingly difficult for marketers to get their messages delivered, opened and read by prospects and customers. The success and effectiveness of email marketing campaigns, whether large or small, essentially comes down to one factor:

 

The Message.

If the message is not properly developed, nothing else matters.

 

Offered here are some tips for creating email marketing messages with the best chance of reaching, and being read by, your target audience.

 

Great Subject Line – Just as using the wrong key to unlock a treasure chest will leave you flat broke, failing to create a great subject line for your email will have much the same effect. Absent a dynamic subject line, there’s at least a 90% chance (in my humble estimation) that your email will NOT be opened, and will be immediately deleted.

 

You must have a subject line that captures your reader’s attention, arouses interest, and compels them to open and read your message. No small feat. Unfortunately, too many marketers choose their subject heading almost as an afterthought, when in truth, this one line is arguably the most important portion of your message.

 

It is worth every minute of time, and your utmost effort to craft a suitable subject line for your email. Accomplished correctly and consistently, this one element can put you light-years ahead of your competition.

 

Engaging First Paragraph – After your subject line, this section is the next most-important portion of your email message. Many readers never make it beyond the first two or three sentences of an email. You’ll lose them if you can’t give them a reason to read further, and hint or demonstrate that what’s to come will be of great interest or benefit to them.

 

The copy developed within this paragraph should be the “anchor” for the remainder of your message. It should contain your best and most persuasive writing. This is your opportunity to pull the reader further into your message. Entice them, whet their appetite, arouse their curiosity until they’re absolutely driven to read more.

 

A Great StoryPeople love stories. When they become immersed in a good story, it’s hard for them to remember that they’re being marketed to, and people hate being marketed to. The stories you create can be informational, educational, and interesting as well as entertaining. Stories provide an excellent means for communicating your message, and lay the groundwork for the formation of a kinship or relationship with your audience.

 

Keep Your Message Focused – Each email marketing piece should have one, and only one subject and purpose. It doesn’t matter that you have ten different websites, or 100 different products or services. Focus your message on one thing and one thing only. Your message will be most effective when laser-targeted for your audience, not relying upon an approach of “shotgun” hit or miss.

 

Great Copy – Only the highest quality copy will do. Well-written, persuasive, clean. Stupid mistakes like spelling errors and incorrect grammar ruin the most convincing sales and marketing copy. It will immediately brand you and the business or organization you represent as amateurish and of low quality. If you can’t write copy, either learn or hire a professional to do it for you. If your copy is of poor quality, then sending your email message is pointless.

 

Another point about copy: keep your information organized and brief. Keep paragraphs short. Use “bite-sized” chunks, and numbered or bulleted lists. Choose your words carefully so that you communicate your message effectively, but as efficiently as possible.

 

Be Personable, But Find A Balance – You know the stereotype of the “sleazy car salesman“, kind of creepy and super-slick? That’s what it feels like to read email from someone who is a bit “too familiar” or informal. It makes your skin crawl. Not a reaction you want your readers to have from you.

 

Trying to build rapport with your audience is a good thing, and makes your email message more personable, warm and inviting. However, realize that there is a delicate balance that must be maintained.

 

You are not your reader’s friend (at least not yet). You are a stranger, a marketer; not a neighbour, not a confidant. Be careful to recognize that there are unseen boundaries in your communications. And, if you make the mistake of causing your reader to feel that you have overstepped one of those boundaries, it’s very difficult to repair the circumstance.

 

Under-Hype – Remember that your readers receive hundreds and hundreds of emails. This makes their “hype radar” extremely sensitive. Rather than use a lot of hype and fluff, provide statements, statistics, facts and resources to support or provide proof of what you’re telling them. Doing so will go much further toward persuading them that your message is valid, valuable and credible.

 

Be Clear About The “Ask” – If you are marketing a business, a particular product or service, don’t make the mistake of creating a great marketing message only to wimp out at the end. Be clear about asking for the business, inviting the reader to receive more information, directing the reader to subscribe to a list, or whatever “call to action” you may require.

 

By the time your reader gets to this portion of the email, if you’ve done your work properly, they’re already inclined to do as you ask.

 

So ask! Politely, professionally, but with confidence.

 

The email marketing tips discussed above are by no means an exhaustive list; however, I think we’ve covered most of the basics. While keywords were not mentioned earlier (because email messages don’t require search engine optimization), it’s always a good idea to use them in emails when practical. The advantage in doing so is to get the reader to focus on what your message is about. Then at some future point, if the reader loses the initial email information, she still knows what keywords to use to find you via search engine search.

 

Email marketing can be a highly effective and profitable marketing strategy. Used intelligently and with planning and forethought, it can be informational and beneficial for your readers, and incredibly advantageous for you.