Launched on February 4th 2004 by Mark Zuckerberg, Facebook is still the undisputed ‘king’ of social media platform in the world, and especially in Malaysia. Malaysians in general are very much in love with this social media platform and spent more than 3 hours a day on Facebook, even beating our neighbouring countries such as Indonesia and Thailand!
Can you imagine that?
In fact, the popularity of Facebook is growing rapidly in Malaysia as suggested by recent studies. In 2015 alone, the total of Facebook users in Malaysia had exceeded 10 million, and is expected to explode beyond 15 million in 2022.
Since you are reading this article, I’m very sure you want to know which Facebook Pages are the most preferred by millions of Malaysians, and which pages are the most popular for both men and women right?
Well, guess what? We have all the data fresh from the oven and ready to serve! Check out the full details below!
*All the rankings are obtained from Facebook Audience Insights on 1st of August 2018.
Famous Facebook Pages among Malaysian Men in 2018
Based on the data above, we can conclude that Malaysian men love automotive, video games and sports. You can see that the automotive niche occupies 3 spots in the top 10 fan page categories.
How can We Leverage This Popularity into Business Opportunities?
One thing we know for sure — products and services that are related to automobile or sports have high demand in Malaysia.
In order to make your business outstanding and stand out among the rest. you need to plan a content marketing strategy for your Facebook page that can attract the majority of Malaysian Facebook Men users – which is keep your fan page engaging by providing fresh new content i.e. post, pictures, videos or jokes etc. about the niche you’d like to focus.
Famous Facebook Pages among Malaysian Women in 2018
Based on the data above, it’s so obvious that Malaysian ladies love shopping very much – especially clothing!
Tudung/Hijab and Muslimah fashion occupies the top 5. One of the reasons is Malay women still has the highest population in Malaysia (around 60%).
It begs the next question: How can so many competitors in the clothing industry survive and maintain strong brand awareness in Malaysia?
The answer is innovation.
There is no doubt that the fashion industry offers a huge market and demand, but how to differentiate your brand from others is also a critical factor to success.
Believe it or not, all the above data can be obtained from Facebook for free!
Yes, you can be a “detective” today and obtain the data above by yourself by performing the 2 simple steps below:
- Login to your Facebook Ads account and choose “Audience Insights”
- Enter your demographic settings e.g. Country, Age and Gender. Wait for the Facebook results to appear
That’s it! That’s all you need to do. It’s pretty much simple right?
If you need more in depth info, you can perform “Interest Targeting” on that same page. Interest Targeting is one of the most powerful features for Facebook and chances are high that you will discover your next “goldmine” niche or market.
Happy discovering everyone! Cheers!