Tag Archives: high traffic

Choosing a Domain Name

If you are planning to establish an online business soon, you will need to be willing enough to make the necessary sacrifices to attain success in it. For example, you need to invest enough time and effort to be able to run your business properly. Aside from that, if you really want success bad enough, you will have to invest some money on it; but, it does not necessarily mean that it would require huge amounts of it. Part of an online business that may require for you to cash out is the making and the launching of a website. Part of website launching is making its domain name and registering it. Now, there are many domain name registration providers available in the market these days, including ServerFreak!

A review regarding this domain name registration and web hosting company will present you with a lot of facts about it. More importantly, it will help you come up with a decision on whether or not the company is your choice for registering your domain name. Furthermore, it will also give you more insights on what you should be looking for in a domain name registration provider.

Once you are able to build your website, register its domain and launched it, it actually does not stop there. You will have to make use of several internet marketing strategies that would help you in exposing your website to as many people as you can. This is called generating the volume of traffic to your website. More people visiting your site mean that you have a greater volume of traffic, which would also mean that you will have more opportunities in closing out deals. In other words, website traffic generation is very important. You should make use of techniques as early as possible to make sure that you are able to achieve it. In fact, choosing the kind of domain name you want to register for your website is already a factor, which can influence the kind of volume of traffic your website will enjoy.

It is a very big factor since people’s first impressions on websites usually lasts. In line with this, you should make sure that you choose the domain name of your website carefully. You want something that would be short, easy to remember, and catchy. Before going any further though, it is best that you become more familiar with what a domain name is all about. A domain name is the internet address where your website would be found. It is the combination of words that a person would type on the address bar on his web browser to visit a particular website. Keep in mind that it is very important to have your own domain name. This is because your domain name would reflect the kinds of products you sell, aside from giving your website more credibility.

Choose a domain name that is simple and easy to remember. Obviously, no matter how simple it is, if it is too long, then people, even you, may not be able to recall it easily. Through review, you will be able to acquire information, on how to create your own domain name with this provider easily. However, before you begin creating your own domain name, provide yourself some time to give it some thought. It is always better if you have a few choices of domain names, since there is a possibility that the domain name you want is no longer available. Get your own domain now!

10 Tips for Corporate Blogging

There is a study on “how corporate blogging can help small businesses”, and it is found that small businesses with corporate blogs receive 55 percent more traffic than small businesses that don’t blog. As the blogging culture grows rapidly in the recent years, companies should be taking note on how to improve their blogs, attract more readers and get more results.

*I realized that most of our blog visitors stay not more than 3 minutes on our blog posts. I will keep this post as short, simple, precise as possible (as we understand time is money).

1. Establish a Content Theme and Editorial Guidelines

First, you should define your blog theme. Then choose a blog name that fits well with your company’s expertise. Your blog should provide information for consumers interested in your area of business. For example, ServerFreak’s blog provides information of web hosting, technology, social media, web design, etc. which is highly related to our business field.

Secondly, create a set of editorial guidelines that your bloggers will follow. Even though you company currently does not have a blogging team, or perhaps YOU are the one who blog for your company, an editorial guideline is important as it guides the following:

– what topics to cover?
– how the post should be written?
– how often to update the blog?

2. Choose a Blogging Team and Process

Choose a team of core bloggers to begin your blogging adventure. Select individuals that are knowledgeable and comfortable writing about the areas you would like to cover. Also, it’s key to choose people who write well and have a great online presence (I believe you do not want to see any grammar mistakes in your corporate blog). Of course, this highly depends on your company affordability to hire a blogging team, and also your willingness to “invest” – remember, it is proven that corporate blogging helps to grow small businesses.

3. Humanize Your Company

Don’t let your customers think that they are reading something from a company. The conversation should come between people (you and me), not between a brand and one person. Bloggers should have their own personalities and writing styles. Always keep in mind that your blog is about people connecting and conversing with people, not a corporation.

4. Avoid PR and Marketing

Do not sell your products through the corporate blog. There are other appropriate places for that, and your blog should not be one of them.

Your blog should add value to your readers. Readers like to read blog for more information, and they (including myself) seriously hate the pressure of hard-selling. And for the times that you do not have an opinion on an important topic, gauge your community’s opinion by taking a poll or interviewing key people. I personally think that poll is fun, and thus I have created a poll on our blog’s side bar. Have a look!

5. Welcome Criticism

Often times, corporations avoid to opening up their websites and blogs for commenting and interaction, because they are afraid of the harm that criticisms may cause. Make it a policy to welcome criticism, thinking of it as an opportunity for feedback and improvement. There are lots of ways to deal with negative feedback, so don’t be afraid to open up to your community.

6. Outline a Comment Policy

Be aware that if you open up your blog for full feedback (which you should), you will get a variety of comments — constructive, complimentary, hateful, and spam. Be prepared for everything. Create a comment policy that your team can follow, and make sure everyone is on same page. Outline the types of comments that should be responded to, deleted or passed along for follow-up.

7. Get Social

You can never under-estimate the power of social media. Make sure you utilize the “share tools” so that your visitors can pass along your content to their friends, or even friends of friends – that is when you can expand your brand awareness. Imagine if your readers find that your content is pretty interesting and are looking for the “Twitter”, “Facebook”, “Digg” buttons to share it, but they can’t find one in your blog, isn’t it you are driving away your potential customers?

Implement a social media strategy for your blog is vital too. Start creating the appropriate profiles across social networks that your readers and customers are active on. Usually, Facebook and Twitter are a good start. When you post on your blog, announce the new post on your social networks and ask for your reader’s opinions on the subject. Promote your social presence on your blog, by implementing links, buttons and widgets that link to your social profiles. This will enable readers to stay connected with you across platforms.

8. Promote Your Blog

Just as you would promote any other company initiative, get the word out about your blog. Share the URL on your website, social networks, business cards, e-mails, and advertisements. What I did is that I shared the

ServerFreak’s blog URL on my email’s signature. Everytime I reply an email to clients, they can see the link in my email. Of course, they might not click it, but at least they know that we do have a blog!

9. Monitor Mentions and Feedback

One way to get a pulse on your blog and its effects on the community is to monitor mentions and feedback.

To make things easier with Twitter, set up custom search columns in a Twitter client, such as Hootsuite, Tweetdeck, or CoTweet. The columns will update in real time, keeping you up-to-date on brand and blog mentions at all times.

10. Track Everything

I believe that you are always curious how many people are reading your blog? where are they from? which post they are most interested with?

You can track all this! If you currently do not have a web analytics tool, check out Google Analytics, a free analytics tool with an easy-to-use interface.

Learn from the data and adjust your blogging guidelines accordingly.

This post originally appeared on the American Express OPEN Forum, re-posted by Erica Swallow, and summarized by WOW.